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Emerging threats

AI & Deepfake Scams

A 30-second voice sample is enough to clone anyone. Scammers now call parents with a weeping 'child' begging for bail money, or spoof CEO video calls for wire fraud. The technology gets cheaper and more convincing every month.

$28,000
Avg. loss
680
Reports in database
Phone + video calls
Top channel
Growing fast — all demographics
Top target

How it worksThe anatomy of the scam

Every case follows roughly the same playbook. Recognize the pattern, stop it early.

1. Voice or video harvest

Scammers pull audio from TikTok, YouTube, Instagram stories, or LinkedIn videos.

2. Training the clone

Commercial AI tools need only 10-60 seconds of source audio to produce a convincing clone.

3. The call or video

A distressed family member calls. A CEO appears on a 'Zoom' asking for an urgent wire transfer.

4. Urgency and isolation

'Don't hang up. Don't tell anyone. I need this now.'

5. The transfer

Money moves before verification is possible.

Warning signsRed flags to watch for

If you're seeing two or more of these, assume it's a scam until proven otherwise.

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Refuses a callback

'I can't talk long — just send it.'

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Urgency + secrecy

The two universal scam tells.

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Unusual payment method

Crypto, gift cards, or wire to new accounts.

Protect yourselfDo this. Not that.

✓ Do

Agree on a family 'safe word' now. Require it for any emergency call.

✗ Don't

Don't trust a voice on the phone — even if it sounds exactly right.

✓ Do

Always hang up and call back on a known number before sending any money.

✗ Don't

Don't post long voice recordings of yourself or your children on public social media.

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